What is the purpose of the ADKAR model?

The ADKAR model is specifically designed to guide individuals through change processes. It focuses on the specific outcomes required for successful change at an individual level, which are Awareness, Desire, Knowledge, Ability, and Reinforcement. By emphasizing these five elements, the model helps facilitate personal transitions during organizational change, ensuring that employees are not just aware of changes but are also motivated to participate in and support them.

This approach aligns with the broader objectives of change management, which include minimizing resistance and promoting engagement among employees. In contrast to other options, such as enhancing corporate profits or dictating organizational hierarchy, the ADKAR model centers on the individual experience of change rather than broader business goals or structures. The model also does not serve as a method for evaluating employee performance, as its primary focus is on the process of achieving successful individual change rather than judging how well someone performs in their role.