What primarily defines the desired result of a change initiative?

The desired result of a change initiative is primarily defined by the outcome. Outcomes refer to the specific changes in behavior, performance, or conditions that the change initiative aims to achieve. They are the measurable and observable end results that reflect the impact of the change on the organization's processes, culture, or structure.

An outcome provides clarity around the goals of the initiative and serves as a benchmark for evaluating success. It helps stakeholders understand what changes are expected and outlines the benefits the organization hopes to realize through the change process. Emphasizing outcomes ensures that the change initiative stays focused on achieving tangible and beneficial results for the organization and its members.