Which group is typically characterized as resistant to adopting change?

The Late Majority group is typically characterized as resistant to adopting change. This group consists of individuals who are skeptical about new ideas and technologies. They tend to be more cautious and require substantial evidence of the benefits and reliability of a change before they embrace it. Their adoption usually follows after the Early Majority has already accepted the change and it has become more mainstream.

Individuals in the Late Majority are often influenced by peers and societal pressure, and they may resist change until they see that it is widely accepted. This resistance can stem from a fear of the unknown or a lack of confidence in their ability to adapt to new methods or ideas. Therefore, this group is identified as slower to adopt innovations, often waiting until the change is proven effective and established within the community.

In contrast, the other groups, such as Innovators, Early Adopters, and Early Majority, are generally more open to new ideas and changes, which sets them apart from the Late Majority. Innovators are excited about new technology, Early Adopters are influential and more comfortable with risks, and the Early Majority are more deliberate but still open to change once they see its benefits validated by others.